Author Archives: Lucas Matney

Hours before launch, EA strips micro-transactions from ‘Star Wars: Battlefront II’

 Just hours before the full launch of Battlefront II, Electronic Arts has announced that they’re removing in-game micro-transactions entirely from the title for the time being as they look to rethink their pricing strategy. What drove EA to take micro-transactions out of one of the company’s biggest releases this year? A backlash that was rippling through the online gaming community… Read More

EA response to ‘Battlefront II’ complaint is the most downvoted comment in Reddit history

 Just as many people enjoy a nice cold Goose Island pale ale but hate the beer megacorp AB InBev which owns it, so too is the rage palpable against Electronic Arts, which owns many a beloved franchise but is far less than the sum of its parts. Today, that dislike is slightly more quantifiable thanks to a comment on Reddit.  Read More